Monetizing your blog is what should be on your mind whenever you think of making money from your blog.
This is where most bloggers get it wrong, One thing you should know is that adsense is not the only way of monetizing your blog. Below are other ways of monetizing your blog.
Selling Advertising Space
You can monetize your blog by selling
space on your website for advertisers to display a banner. This can be a
very lucrative method as it allows you to cut out the middleman and
charge what you want for other people to advertise on your site.
Generally these deals are worked out so
that you display an ad for a fixed amount of time for an agreed fee with
the advertiser. The downside of this method is that you need to commit
time to manage the whole process with the advertiser and that your site
needs to have a lot of traffic to be considered by advertisers.
Pop-ups are very common online, but they are also very annoying. Many
people hate pop-ups and have pop-up blockers installed to stop them.
However, if executed in the right way, they can work. Having a single
pop-up on your website that only appears to new visitors may work. They
grab the attention of the visitor on their first visit and after that
they won’t be bothered again by them.
Pop-ups don’t necessarily need to sell
products directly. You can use them indirectly to promote aspects of
your website, for example PopUp can be used to encourage people to sign up to your email list of tutorial course.
Pop-ups can work if you make them less
annoying to people. The more frequently they appear, the less traffic
you will get coming back!
If done right this,
method is a great way to monetize your blog. Many of the previous
methods can be used as affiliate marketing methods, but often a review
of a product can work just as well.
For example, if you have a health
website you could research affiliate programs that contain products
related to health. Perhaps someone wants people to advertise their
new health product, you could write a blog entry ‘What’s the best care for my skin?’ and at the end you could promote the affiliate
With this type of advertising, you can
get a commission with every sale that resulted from your recommendation.
You refer viewers from your site via recommendations, banner ads, text
link ads, etc., which takes them to the product page. If they buy, then
you get a commission. This is often worked out on a percentage of the
sale price, maybe 10-20%, sometimes more.
You can check sites like
Create & Sell Your Own Product
We are a society of consumers! If you
have a product that you have made, then why not sell it on your website.
Perhaps you are a software programmer and have designed an app to help
people track stocks on their mobile phone. You could let people download
it from your website for a small fee. Maybe your hobby is pottery and
you want to sell off some of your work, then sell it on your website. Or write and sell eBooks. If
they are popular, there might be a full-time business for them!
The good thing about this is that
compared with selling a product in a shop that has a small customer
basis, online you have the world to sell your product to.
Be a Consultant
You could monetize your blog by offering
consultancy in your specific niche. You need to have a large number of
followers and have built a good reputation in your field for this method
to earn you money. You can offer one-on-one consulting to people over
the phone or via Skype for a fixed rate. People would be willing to pay a
premium for this service as they are paying for your undivided
attention for an hour or more.
For example, you have built a reputation
as being an expert in health and fitness and have a successful blog
talking about methods of weight-loss and healthy eating. You could offer
a consultancy service, where for one hour a day people can arrange to
talk to you via web-cam to plan out a personal tailored exercise regime.
You might charge $10 for the hour and the individual might not need to
contact you until the next month.
This is not a method for a
start up website, but it could be something to aim for in the future as
you grow your website.
Most sites offer premium
membership areas. The most famous of these are Newspapers who are
switching to more online content due to decreasing sales of actual
newspapers. Websites attract visitors with free content and then they realize that they can get added benefits by paying a membership fee.
An example of this could be a 3D
modelling website. The website could offer free tutorials, detailing
step-by-step instructions on how to create 3D renderings of objects,
perhaps a car. Paying members can download pre-made 3D models that they
can use in animations, etc.
Email marketing can generate you lots of
money. The key is to build a large email list of your
customers/visitors. When people register to become a member, you get
their email address. When people sign up to your weekly newsletter, you
get their email address. The more ways there are to get someone’s email
address the better.
With an email list, you can build a
brand, recommend products, promote any events/workshops that you may be
holding and more importantly to can encourage people to keep returning
to your website.
Email marketing isn’t a direct way of
making money, but it is a powerful way of increasing your income from
your other methods by driving traffic back to your site. Just don’t go
overboard with emails so that they are viewed as spam! Nobody likes
Sell Your Custom Template or Theme
If you have spent time making your OWN
custom template or theme, then you can consider selling it. An
increasing amount of people are making their own website, therefore
there is a demand for more templates that people can use.
The amount of money that you can make
from this method depends on your website skills. A high quality template
can be sold for as much as $15+ but that is the top of the range
themes. If you have a skill for making these then you could build a
small business around making and selling them.
A method that a lot of people don’t even
think of, Donations can provide an alternate source of income from your
website. You can get a donate button from PayPal to place on your site and ask people to donate a small amount to you for the service that you provide.
This method is a good way to generate
some income if you have a small website, you could ask people to donate
an amount to help you pay the upkeep of the website. This method can
work for much larger sites as well, generally sites that offer helpful
information to its users, can benefit from this method as it allows
readers to donate a small amount of money if they feel that you have
helped them in some way.
Some people may not like the idea of
this, but the advantage of this method is that it can be easily set up
and left. If people want to donate anything then they can, if not they
don’t have to. You’ll be surprised how many people are willing to give
you some money if you have genuinely helped them.