It is not all about getting traffic to your blog that matters, but turning them into paying customers.
You’ve managed to promote and increase the traffic of your website,
but you don’t know how to convert your website visitors into customers. I
truly understand your current stage.
In fact, one of the most common problems that online business owners,
sales team, and marketers have is turning their website visitors to
How to Convert Your Blog Visitors to Paying Customers
Create engaging contents
Notice closely the wording I’ve used—create engaging contents—not just creating contents.
Most website owners create contents with a sole purpose to rank and
get website traffic from search engines. Although optimizing your
contents for search engines is important, you need to remember that
search engines aren’t the one who buys products or services from you—the
searcher or person does.
So, you need to determine if your contents are also engaging for “humans” to consume. You can personally read and look at your contents and ask the following:
- Are the content and tone engaging?
- Do you like the content layout and structure?
- Is the content easy to read?
- Is it helpful and informative?
- Did you enjoy reading it?
- Are you going to take action, such as sharing or clicking the
call-to-action (CTA) buttons after you read the content? (the most
Present your content with the highest quality as possible. Don’t bore
your website visitors and keep them interested. Below are some ideas
you can do to make your content engaging.
- Add videos, data, infographics, images, or slide presentations
- Write as if you are talking to a single person
- Encourage comments and respond to them
Create marketing offers
Marketing offers are pieces of content that you offer to your prospects, which becomes free in exchange for information about themselves.
Offers play a vital role not only on converting your
visitors into leads but also on nurturing your existing leads. Some
examples of offers are e-books, white papers, guides, videos, webinars,
industry case studies, templates, free tools, and coupons.
So, here’s what you need to remember. Whenever you create an offer, make
sure that it is related to the solution (your products or services)
that you are trying to sell.
Create a landing page
Once you created your offer, it’s time to create a landing page where your visitors can sign up for them to access it.
A landing page is any web page that a visitor can arrive at. It has a
form and exists solely to capture a visitor’s information through that
form. In other words, all landing pages are web pages, but not all web
pages are landing pages.
Before you start creating and designing your landing page, here are
the best practices that you should consider implementing and testing:
- Write a detailed and actionable headline
- Explain the offer clearly and place visual emphasis on the value. Writing more benefits rather than features is important.
Create high converting CTAs
A CTA or “call-to-action” is the action that you want people to take.
This could be “call now,” “learn more,” or “download an e-book.” You
can place a CTA anywhere in your marketing in a form of wording or
CTAs are important on starting the funnel that will convert your visitors into leads.
With the steps mentioned above, you can convert your blog visitors to paying customers.
Give away free interesting ebook/guide
Giving your visitors a free eBook is also a great way of converting your blog readers to paying customers, by doing that, you will attract the interest of the person to.
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