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Thursday, 8 February 2018

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Extend Your Local Business Reach by Building Authority Links

This is a guest post written by Earleen Brown of  SEO Services India
Small businesses always want to be seen in the market place and also they want to communicate with the community. Google considers mainly two things while doing search engine rankings.  The use of backlinks and the use of community both are very important to get good search engine rankings from Google.  
This suggests that more efforts are required in backlinks building. The more attention given to backlinks is going to pay more returns for sure. There are many ways to build the effective backlinks. One of the tactics is the use of local links for backlinks building. Few of them are discussed here :

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building authority links for local business
building authority links for local business


  • Use of resource page on the website
We can always notice the use of additional resources on info based websites. For example travel websites, they keep the links of travel agencies or other services. One more example is educational websites which gives the links of educational institutes and other related websites too. This is not a wasted effort but it is useful to build backlink.
This can also give the look that the website is more knowledgeable and resourceful. These additional links provide information to build backlinks. Different websites use different resource pages. Some use the general pages or some use the specific pages but focus on local community for the local business is more useful.  The making of resource page is very easy and one requires adding the links to the blog article or a page. Here, you can add your own links and links of others too.
Something you need to keep in mind always while making resource page is that always put the links and information that is useful for your audience.
  • Reclaim business mentions
It is always seen on social media that many people talk about other businesses and sites without giving proper mention to those sites or blogs. They do not provide the official credits to those blogs or businesses. A backlink or social tag is always a good thing to do as it gives an official credit.  Reclaiming those business mentions is a very important step to get the backlinks.
You can use the different tools which gives you information about the people who actively use your product or brand name. If they use your website links or any such information then you can get the notification. You can do that by setting up Google alerts.
Social media tools are also available and with the use of that you can get the information if someone is using your brand names on social media and if they have not given the credit to you then you can ask them. These tools are designed in a way that it directly sends email to ask for the due credit that is not given to you or the mention of your brand name.
  • Get known through local events
Many times it happens that people don’t buy through local stores or local brands because they are not aware about the presence of that particular brand or service. Local events are a great way to get known among the locals. You can either host event or you can sponsor too. This is also a great way to create awareness other than backlinks. After the event you can write about that in a blog or you can use the event backlinks. It is always a good idea to write a blog post about the events you sponsor or you host. You can write a blog post about the events that you participate in. This way you can attract more people also to come to the event.
Social media is also useful that you can send the links to the social circle or to the friends and family members. Creation of Facebook event is also a very helpful thing. Through Facebook event even you can invite more people. This is an easy option that serves best of the marketing need. Even writing an article and sharing it on social media is also an idea that can help you grab more attention and reach.
Conclusion
There are several ways that help to build authority links for your business and few among them are discussed here. Building up and mention of backlinks is a great tactic that serves to get more brand recognition.

About the Author:
Earleen Brown is working with a reputed SEO Services company, a leading SEO Company India. The company basically is an IT firm Providing SEO Services India and has helped her a lot in enhancing her writing skills.

About The Admin

Johnpaul Onwueme is a passionate blogger who is interested in teaching people how to make money online through blogging. I am also the owner of informationmarketingprofit
For more, follow me @chisomonwueme

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